Why do people go crazy with sneakers?
The perfection of fashion is sneakers.
The rise in popularity of casual shoes continues to grow rapidly beyond the growth of Clothing brands, also the growth of online channels lead to the growth of these trends.
The growth of Trends
As proof of this, the FILA and Balenciaga are in their second heyday, thanks to the growth of these sneakers.
Fila Women's Crosscourt Sneaker. Fila Women's Panache Glitter Sneaker
However, for several years, not only sports brands, but also luxury brands, have been putting their business on sneakers.
In this way, you can see a change in the style of “Wellness” and the sneaker market achieves high growth.
“Wellness life” is a word that combines well-being, happiness, and fitness, and it has come to follow the social atmosphere.
Recently, many people prefer a comfortable and practical fashion. It is also a factor that has become a trend in "Athleisure Fashion", where you can enjoy everyday life and leisure at the same time and create style.
In addition, in recent years, where wearables are emphasized, the trend of changing from formal suits to casual wares has become fashionable to express the personality with sneakers.
No barriers to enter Luxury goods.
In addition, sneakers are a product group with low barriers to entry among luxury goods. In the case of luxury bags, the price is quite expensive but sports shoes do not exceed $200, no matter how expensive. Famous sports brands such as Adidas and Nike can be purchased for around $100, so competition is more intense.
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In the fashion industry, sneakers are a product group that does not have a large racial or cultural specificity. In the case of clothing, it has special characteristics such as the difference between the body of Asians and Westerners, but sneakers have the advantage of being a target for consumers around the world because there are standards and dimensions, so even luxury brands are focusing on sneakers.
In conclusion.
- Real-time search terms rise as soon as they are released.
- You cannot easily but, even if you are waiting all night outside a store in a long line.
- The resell price is 10 times the existing price.
As everyone knows, the trend of sneakers is not temporary. Sneakers have always been popular across generations and around the world. Where are the products that tasted each item, such as the white rubber sole sneakers that started with Kez, the symbol of rebellion, Converse, and Nike's Air Max series?
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